Social Media: 6 Tips to Boost the Visibility Of Your Content

Social Media: 6 Tips to Boost the Visibility Of Your Content


Social Media: 6 Tips to Boost the Visibility Of Your Content


It's a fact: we can no longer ignore social networks but exploit them. Good visibility on social networks is beneficial for the activity of a company.

These very contemporary media make it possible to reach its target and offer it content adapted to its needs but also to its desires.

Social Media 6 Tips to Boost the Visibility Of Your Content


Here are 6 tips to boost the visibility of your content on social networks.


1. Display Your Presence On Several Networks

Social networks are plentiful and instead of selecting the one that suits you best, it is better to display your presence on several of these media. Each of them will allow you to reach a very specific target and will help you orient your communication.


  • Facebook is a social network that brings together more people. It is also the most consulted.
  • Instagram offers very visual content that attracts all generations. The social network displays the publications in chronological order which is an advantage.
  • Tweeting allows you to post short and powerful content sometimes several times during the day. These tweets have a limited lifespan but can have a lot of impacts.
  • LinkedIn is a social network for professionals. It is particularly recommended in B2B.


2. Adapt Your Content To The Requirements Of Each Medium

If you choose to be present on several social networks, you will have to adapt your content to each of them. The same article cannot be published identically on Facebook, Instagram, and LinkedIn.

  • On Facebook, you have to keep your text relatively short with punchy sentences and small paragraphs. It is also recommended to put a visual that will motivate the audience to read the content, and why not then go to your site to find out more.
  • On Instagram, the visual matters a lot because it is he who appears in the news feed. It should make Internet users want to click to find out more.
  • On LinkedIn, the content must be of high quality because it will be read by professionals who will really take the time to linger but who will also seek relevant information. The presence of an infographic can be an asset.
  • On Twitter, you will have to focus on short and powerful sentences, retweet them regularly, and encourage Internet users to share your content.


3. Take An Interest In Communication Tools

All social networks offer communication tools. They allow you to boost certain content so that it is present on your target's news feed.

Often paid, these options remain very interesting because they allow you to achieve your goals in terms of visibility it gives a lot of value to the creation of your content

If you want to communicate via one of these tools, you will first need to write quality content and accompany it with attractive visuals.

Good to Know

Depending on the goals to be achieved and the social network concerned, you may opt for different content such as podcasts or videos that have a positive impact.


4. Publish Educational Content

There are different types of content to post on social media. As a professional, it is very interesting to publish educational content that will meet the needs of your customers and more generally of your audience.

Thanks to educational content, you bring real added value to the products and services you market. It's also a great way to show off your craftsmanship. By answering the questions, you draw attention to yourself.


5. Focus on Storytelling!

Choosing the right type of content to publish is essential to reach your audience and increase your visibility.

Overly promotional content does not appeal to the networks. Internet users are not fooled and do not hesitate to go their way. To reach them, it is better to focus on stories.


You Can Talk:

  • The creation of your business,
  • Your environment,
  • Who manufactures your raw materials?
  • People who work in your company,

There are many examples. You can also create a story from scratch and highlight your products or services. This format is more popular and above all more shared. Do not hesitate to play the card of humor or feelings to reach your audience.

This type of content can go viral!


6. Structure And Neat Your Publications

For content to be read, it must be engaging. Do not create “block” articles, prefer airy content with a punchy title that will make readers want to read on and subtitles that guide them in the search for answers.

Our Advice

In addition to a quality text and perfectly structured, it is necessary to provide illustrations that highlight the content. Photos, infographics, charts, maps, the choice is yours!

Boosting your visibility on social networks is essential. This process is done upstream, even before publication. Think about it!


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