How to Set Up Contextual Advertising So That Everyone Knows About You? ✔

How to Set Up Contextual Advertising So That Everyone Knows About You? ✔


How to Set Up Contextual Advertising So That Everyone Knows About You? ✔

Do you know How to Set Up Contextual Advertising So That Everyone Knows About You? PPC advertising is one of the most convenient tools ever invented in internet marketing. Setting up and launching it takes only a few days, ads are shown only to targeted, trained users, and any changes to an advertising campaign are made in a couple of minutes.

How to Set Up Contextual Advertising So That Everyone Knows About You

The key performance indicator in Yandex.Direct and Google Ads are referrals from target users. For the Pay Per Click model to work effectively, you need to continually improve your click-through rate (CTR), conversions, and lower your cost per click (CPC). We will tell you how to do this below.

7 Things That Determine the Success Of An Advertising Campaign

To make a good jump start and run your ad campaign without wasting your budget, take a look at these 7 points:

Attractive Site: PPC advertising can attract new users, but you cannot convince them to stay and take an action. Therefore, it is very important to have a well-designed and engaging website, a clear strategy with set goals.

Keywords: They form the basis of the PPC advertising model. Most relevant keywords are words that are relevant to the product and services of the business. You need to focus on the quality of the keywords, not their quantity. It is important that key phrases are not generic, as broader keywords will be less competitive and more expensive.

Betting: First, you need to divide your budget by the number of days in a month, and then between campaigns. For better budgeting when bidding, companies should focus on clicks and manually set CPCs.

Relevance: Ads should be as close to key queries as possible. It depends on how much-targeted traffic will come to the site. Ideally, when going to the site, the visitor should immediately see what he was looking for.

Ad text: The ad should be succinct and motivating. The headline should grab attention as it competes with other ads and organic search results. Keywords should be included in the title and repeated to increase relevance. An additional incentive to buy is the use of CTAs (calls to action): "Submit a request", "Buy now", "Get a test sample", etc.

Testing: PPC is a measurable indicator that can be used to track the intermediate results of an advertising campaign and improve them. This model allows you to understand which keywords are effective and which are not, which landing pages are the most active, how users interact with the site. A / B testing of various elements can provide insight into how to optimize your campaign.

Search Engine Recommendations: Naturally, when setting up advertising campaigns, you should follow the tips and recommendations given by the search engines (Yandex and Google) themselves.

Need help?

Setting up an ad campaign for maximum impact on your own is not easy, especially if you do not have the appropriate qualifications, experience, and knowledge. In order not to make mistakes and not waste your budget in vain, please contact us.

Our agency is certified by Yandex.Direct and Google Ads, and has experience in more than 80 business sectors. We will conduct an audit of the current advertising campaign for you and prepare an individual commercial offer for the established KPIs.

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